De Parade is a travelling theatre festival. Every year it passes through Rotterdam, The Hague, Utrecht and Amsterdam, attracting over 200,000 visitors in the two months it’s on the road.
What we did:
The Parade wanted a way to communicate the fact that they travel to four different cities over the course of a couple of months. We came up with a four-part opening screen showing photos from each of De Parade’s four locations.
Workers at De Parade can upload pictures from their mobile devices directly to the website. Every visitor could therefore see exactly where the Parade was at that particular moment in time. The website can instantly tell the story of the travelling theatre and its atmosphere.
The website also contains an integrated ticket system synchronising the ticket database of the Parade with the website database. A third of the tickets can be bought through the site, no more, no less. Whatever’s left over is sold at the festival terrain.
We had to make sure that it was impossible to buy tickets that someone else had reserved and that tickets from cancelled orders would be returned to the database to be bought by somebody else. The tickets were handled completely through the fully automated iDeal payment system, removing the need for human checks or interaction.
Timon van der Hijden
We added a mobile version of the website to address the growing need for information on the road and at De Parade’s locations in 2011.
The first version of the website was created in 2009 together with Habbekrats. Back then, the opening screen showed four live webcam feeds from the four locations 24 hours a day.
The following year we took things a step further. We teamed up with theatre group PiPS:lab to do a live play that was performed simultaneously at the four different locations. You can view the recorded broadcast below.
Direction and play