Kemna Casting is the biggest casting agency in The Netherlands. We developed their online representation that had to give equal prominence to all four of their sub-companies and their all-important news feed.
What we did:
The news service that Kemna provides is a vital part of their online offering, so we decided to make a website that worked like an endlessly updated newspaper.
To create this look and feel we created an intricate algorithm to ensure that the articles fit together seamlessly. Wherever the user goes on the website, they always return to the newsfeed afterwards. When you open an article, the page will expand to allow you to read the article in more depth or watch a video, before you scroll down to return to the rest of the newspaper. No reloads, no bookmarks, no having to search where you were, just one long, continually refreshing website.
Using the website/newspaper and newsletter tool we developed for them, Kemna have continued to expand their reach. They can use the news they feature to market their workshops, while new talent picked up from the workshops can be added to their ever-expanding casting database. Visitors: 20,000 every month and rising.
Because the site was built completely in HTML, it’s also viewable on mobile devices; slightly differently, but just as easy and as much of a pleasure to read.
On top of the newsfeed, the Kemna site has sub-sites for its four divisions: Kemna Casting, Kemna Training, Stemna and Kemna & Zonen. Every company had a somewhat different logo, so we used this opportunity to reexamine them. Now, they all share the same logo setup, and each company has its own distinct identity thanks to the use of specific colours on their website background.