5/7
Klijs & Boon
KLIJS & BOON is a fashion boutique in Utrecht, where owners Gwen Boon and Danique Klijs invite you to sample their new concept of under and upper wear.
What we did:
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Klijs & Boon opened in 2011 in Utrecht city centre. It’s run by two young entrepreneurs who, inspired by Scandinavian fashion, wanted to introduce a fresh style and fashion philosophy to Utrecht. This was founded on their belief that equal prominence should be given to upper and under wear (i.e. every layer of clothing right down to your underwear). Klijs & Boon offer a unique combination of young, independent brands: Wood Wood, Sandqvist, Libertine Libertine, Henrik Vibskov, Femke Agema, La Fille d’O, and Marloes Blaas.
website
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Together with Timon van der Hijden and Bas Koopmans we defined a stylish, minimal graphic identity rooted firmly in the concept of under and upper wear.
The identity runs through every element of Klijs & Boon – from the website where there are always two images overlaying each other, to the store itself where the grey and white paint scheme serves as the dividing line between upper and under.
The interior is inspired by the Scandinavian heritage of the brands, most clearly evident in the type and colour of the wood used.
Creative direction
Remy Harrewijn
Graphic design
Bas Koopmans
Graphic design
Timon van der Hijden
Interior design
Bas Koopmans
Interior design
Timon van der Hijden
Tech direction
Tom Walter
Web development site
Marvin de Bruin
Web development shop
Roeland de Betue
Project support
Funs Ebus
interior (counter)
interior (painting by Nina Maissouradze)
interior (up en under)
interior (presentation tipi)
interior (fitting rooms)
Festina Lente Collective – branding and digital services –specialized in identities, websites and (digital) campaigns.
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