N8 & Museumnacht 2012
N8 is the production company behind Amsterdam’s Museum Night, the magical evening every year when more than 50 of Amsterdam’s museums throw open their doors at night to receive over 27,500 visitors across the city.
N8 asked us to produce the campaign for Museum Night 2012 and develop a new visual identity for N8 themselves. We created a new typography based house style for them that was featured in all the communications tools for Museum Night 2012 as well as all of N8’s own branding.
What we did:
The main challenge we faced was creating an identity that was strong enough to stand out on its own and could be equally powerful when be rolled out to N8’s sub-brands and events like Museum Night.
The identity we developed is based on the curves of the figure 8. It consists of a logo, typeface and a series of symbols and patterns. We chose blue as the predominant colour for the identity to give the brand more power and added 3 other basic colours to differentiate between various media channels (e.g. between the blog and the portfolio website).
The N8 website uses the custom font we developed and resizes responsively to the size of your screen. The primary colour for the site is blue, but N8 also has the possibility to change the colour of certain pages to black or white to fit a specific project better. Swipe and video functions are fully supported throughout the site.
Marvin de Bruin
MUSEUMNACHT AMSTERDAM 2012
The idea behind the campaign was simple: show young people amazed by what they see on Museum night.
The magnification of the eyes grabs the viewer’s attention, while the stylish night-black frame is a subtle reference to the world of art and museums – and thanks to the use of the new typeface, n8 is positioned as the ‘owner’ of the event.
Just like N8, Museum Night has a responsive website, but as you’d expect after seeing the posters, there’s more to the site than meets the eye. Traffic to the site always hits a heavy peak just before the event. To make sure it can handle the traffic, the site used to run on simple storage servers. This could support almost unlimited amounts of users, but doesn’t support any dynamic content that you’d normally use for functions like favourites.
Our solution? A site that never really reloads and where every detail of your visit is remembered within your browser – without losing any functionality. AJAX is used to load new content and only the necessary data is loaded.
What happened? Our new site only used 1 of the 4 available servers and still ran smoothly. To quote the host: “We never had such a boring stand-by period.”
Interaction design app
Best App Company
Marvin de Bruin
Graphic design support
We also developed a Museum Night app that served as a guide for the evening and was downloaded by almost one in three visitors (8600 in total). The app offered everything all the website content – plus more and faster.
You could set favourites or import them from the site and receive alerts before the event started. Another feature was the ‘crowdometer’ that showed how large the queues were at the most popular museums – helping the organisers out by spreading out the visitors more evenly.