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Oerol
Oerol is a 10-day theatre festival that takes place on Terschelling Island in which the forests and beaches play a special role in the performances. Together with Studio Vruchtvlees we developed their new online identity that shows the festival not only in word, but in imagery as well.
What we did:
map page
Oerol wanted to show more imagery on their site to capture the beauty of the festival’s setting. But at the same time they needed to convey a lot of information, so we stripped the site down to the bare necessities, giving the pictures plenty of space without compromising the content. While to make the site as easy as use as possible, we limited the levels of navigation to a minimum. Buttons are partly transparent and the content always is also a little see-through.
Creative direction
Remy Harrewijn
Tech direction
Tom Walter
Graphic design
Studio Vruchtvlees
Project Management
Lene Grooten
Tickets & datastructure
Marvin de Bruin
Web development & CMS
Roeland de Betue
As there was so much to tell on the site, we gave Oerol the freedom of inserting texts, media, embeds and downloads where they wanted, while we controlled the design of all these features. Buttons and even embedded items assume the colour of the randomly changing logo that corresponds to Oerol’s annual colour scheme.
program page
A clear overview of ticket sales is vital for Oerol, so we combined the logistics system and the ticket payment system with the website’s database to ensure the full program is available well ahead of (and after) the festival. The site shows the ticket availability during the sales period too.
Oerol has high visitor peaks on the days that ticket sales open. Together with the host and a load tester we installed a so-called caching proxy that makes sure the server caches everything on the site and therefore doesn’t have to think about every page it sends to the visitor. Result: the amount of users the site can handle is hundreds of times greater.
Festina Lente Collective – branding and digital services –specialized in identities, websites and (digital) campaigns.
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