7/22
Optiek ZIEN
Eyewear store ZIEN, located in the heart of Rotterdam.
What we did:
ZIEN is an eyewear store located in the heart of Rotterdam. The owner is Stephane Toorenburg, an experienced, but young at heart artisan with a burning passion for service and quality. The glasses he sells are as much about fashion as comfort – brands like MOSCOT, Johnny Loco, J.F. Rey and Barton Perreira.
logo /seal
brochure
You’ll find ZIEN in De Kareldoormanstraat, a street with three other opticians on it. To make ZIEN stand out from the crowd, we had to create an identity that would position them as the superior purveyor of quality eyewear in Rotterdam. So together with Timon van der Hijden we designed an identity that is classy, classic, chic and radiates craftsmanship.
Creative direction
Remy Harrewijn
Art direction
Timon van der Hijden
Interior design
Timon van der Hijden
Interior design advisor
Martijn van der Hijden
Instore development
Silco
Graphic design
Timon van der Hijden
Web direction
Tom Walter
Web development
Marvin de Bruin
Project support
Funs Ebus
website
The development of the shop interior was done by Silco and completed in less than a month. We directed the creative process from interior design to the ceiling.
interior (overview)
interior (wall of glasses)
interior (counter with boxes)
interior (wall of glasses)
Festina Lente Collective – branding and digital services –specialized in identities, websites and (digital) campaigns.
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