PiPS:lab constantly pushes the boundaries of what is possible to do in a theatre environment. And they wanted us to capture exactly that spirit online for their website. In close collaboration with them we developed a website that unites their physical and digital worlds – a travelling website, affectionately known as ‘The Coat Rack’.
What we did:
'The Coat Rack'
It’s called The Coat Rack because it looks a bit like one. And there’s a bit of a coat rack in it, as well as a loose touch screen, Playstation cameras, PVC tubes, energy saving lamps, old phone plugs, a bunch of electronics, a moving plastic cursor, two converted old Macs, some video equipment and wires. Lots of wires.
It’s a machine that mixes cutting-edge technology (well, technology that was cutting edge once upon a time), craftsmanship and innovation. The Coat Rack is continually evolving and changing its form – everything about it is completely adaptable, from its form to its website.
Thijs de Wit
Just like its digital counterpart, the paper blog grows from the first ‘post’. At the push of a button the digital version is updated to match the paper original. Through the CMS of the website, new buttons can be added to the snapshots. In this way, objects or drawings in the physical world can become interactive elements in the website.
As soon as The Coat Rack is turned on, it automatically starts filming and transmitting a 360 degree view of its surroundings. The person operating The Coat Rack can take a photo from one of the cameras that is instantly published online. User navigation of the website is also completely adaptable – no fixed buttons, but a stream of images for which a menu can take the form of simple post-its or loose letters. There is also a live-blog that exists both online and offline, in the form of a long role of paper or as a JPEG.
The Coat Rack can broadcast from any location – all it needs is electricity and a wifi connection to continue transmission. So far, The Coat Rack has visited the Salone Internazionale del Mobile in Milan and our very own office, but it’s only a matter of time before it continues its journey at a location near you.