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MOJO: Pitch Festival
Pitch Festival is a two-day electronic music festival held in the Westerpark in Amsterdam. It was launched in 2011 by MOJO. We were asked to develop the brand and provide MOJO with the means to market the event.
What we did:
logo
The music festival market is a glocal market, where hundreds of local initiatives compete for the attention and affections of an international audience. We took our inspiration for the visual identity from international folk cultures. We aimed to design a brand that would stand out in the 2011 glocal image of dance festivals: artistic iconography, minimalistic graphics and provocative colours.
typography
Both editions of the festival sold out, with 4,000 tickets sold in 2011 and 7,500 in 2012. The 2011 Pitch website was awarded a Dope Award in May 2011, while the 2012 identity was featured by influential design media like Fontanel, Ajanaku and Items.
2012
trailer 2012
poster 2012
website 2012
smartphone image of the website of 2012
Creative direction
Remy Harrewijn
Art direction
Bas Koopmans
Graphic design
Bas Koopmans
Costume design
Femke Agema
Photography and film
Jochem Sanders
Post production
Jan Hibma
Tech direction
Tom Walter
Web development
Marvin de Bruin
App development
The Saints
Project support
Funs Ebus
Graphic design support
Fiona van Schaik
poster spotted in public Amsterdam 2012
festival app 2012
atmosphere 2012 (photography by MOJO)
2011
poster 2011
website 2011
Creative direction
Remy Harrewijn
Art direction
Bas Koopmans
Creative advisor
Ward Graumans
Graphic design
Bas Koopmans
Costume design
Femke Agema
Photography
Leon Hendrickx
Web direction
Tom Walter
Web development
Marvin de Bruin
Web development
Tom Walter
Project support
Funs Ebus
smartphone image of the website of 2011
poster spotted in public Amsterdam 2011
photography: MOJO Concert, 3voor12, FOK!
Festina Lente Collective – branding and digital services –specialized in identities, websites and (digital) campaigns.
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