Vodafone – Blackberry: Race to Rabat
RABAT, the first feature length movie from production house Habbekrats, was the catalyst for this collaboration between Vodafone and Blackberry. They initiated a marketing campaign for which we created the Rabat Racer to attract attention to their prepaid products and services.
What we did:
Just as in the movie, visitors could ‘Race to Rabat’, encountering various obstacles along the way. The gameplay was simple: each level is harder than the previous one, and the fastest player to finish the race wins. The ultimate winner won a holiday to the actual city of Rabat.
Potential competitors were triggered to play through Facebook and Twitter shares – and you could only share your score or enter the competition by buying the Rabat prepaid package.
We used a retro graphic scheme to pay homage to the Out Run racing game a lot of the target group would recognise from their moments spent in arcade halls. Every level was given its own 8-bit colour scheme and repetitive graphic elements. On top of that we used a Flash pixel-doubling technique to get the perfect low-resolution look.
Several security features were incorporated to make sure nobody could cheat. The Flash file was compiled with unreadable code and every piece of communication between user and server was encrypted.
On top of that, several checks were added to ensure only real players could enter the competition. For example: if a user got to the finish in an impossibly fast time, they’d be tagged as a cheat and excluded from the prize gallery.
Marvin de Bruin
Marvin de Bruin
The whole game was playable with the arrows on your keyboard and viewed within a frame of and old arcade cabinet. Even the soundtrack and the sound effects contribute to the 80′s video game style.