22/22
Siemens: Windmill game
Siemens wanted a game for a HR campaign for their Green Energy department. This assignment we did for BrandBase was targeted at students and harnessed the one form of energy a person can easily reproduce themselves: the wind.
blaasjesuf.nl (blow like crazy)
What we did:
To play the game, all you had to do was blow against the microphone of your laptop (everybody in the target group has one of these) to simulate wind blowing through the landscape. The volume of the sound recorded by the microphone was translated into wind power. The aim of the game was to keep a steady volume for a period of time to generate the most energy from the windmill.
Before starting the game, the user had to calibrate the microphone to reduce background noise and ensure that all your ‘wind’ was registered correctly.
microphone calibration
game finished screen
Creative direction
Remy Harrewijn
Technical direction
Tom Walter
Art direction
Douwe Dijkstra
Animation
Douwe Dijkstra
Sound design
Arjen Schut
Actionscript programming
Tom Walter
To make the game (even) more fun, we created a storyline in which a group of young people need energy for a party, and all kinds of visual feedback were given to the user besides the energy bar. Gusts of wind fly by and leaves start blowing; lights in the buildings turn on and the windmill rotors turn faster. We added sound as well: for example, if you blew hard enough, you’d hear the actual sound of a storm blowing by.
game elements
However, we didn’t want people to blow as hard as possible, because that’s not really a challenge (besides, the hardest winds don’t actually produce the most energy in windmills!). So we added some parameters – if you blew too softly, there wouldn’t be enough electricity for the party, so no party. And if you blew too hard, events would quickly become dangerous. We installed several algorithms to make sure the windmill felt like a real windmill that didn’t just stop or start when the volume went up or down.
too much wind
Because winners of the game would receive prizes, we included several securities to ensure fair play: domain checks, encoded data transfers, encrypted game files and unrealistic or impossible scores were excluded from the competition.
All scores were saved and shown in a table of high scores list to generate competition and e-mail addresses were saved (with the user’s permission) to find potential new students for Siemens’ Green Energy department.
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